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It makes sense from a marketing perspective that MSC Cruises would be an advertising supporter of one of the world’s largest sports venues, Formula One Racing. Each event has been known to draw over 350 million viewers worldwide, and MSC wants to take advantage of that kind of media exposure. MSC currently has a fleet of eight ships, and sails to the markets where the Grand Prix races take place, mainly Europe and South America.

MSC Cruises will be leading the pack in 2008 as a supporter of the 2008 FIA Formula 1 World ChampionshipsTM.
MSC Cruises will be featured as a trackside advertiser at four 2008 Grand Prix events: Grand Prix of Spain (Catalunya, April 27), Grand Prix of France (Magny-Cours, June 22), Grand Prix of Germany (Hockenheim, July 20), Grand Prix of Brazil (São Paulo, Nov. 2).
In addition to adding visibility to the MSC Cruises brand, this agreement will also allow MSC Cruises to welcome guests into the invitation-only VIP area known as the Paddock Club.
“Through our new involvement in Formula 1™ events, MSC Cruises proves to be a leader in every field,” declares Pierfrancesco Vago, CEO of MSC Cruises. “Our growth can be measured not only in terms of fleet but also by our decision to sponsor leading events like this one. It reinforces our image and gives emphasis to our position on the market.”
Patrick McNally, CEO of Allsport Management, welcomed MSC Cruises, saying, “It is fitting that a leader in the cruise industry, known for the quality and glamour of its product, looks to Formula 1™ to bring additional exposure to their brand. We are delighted to welcome MSC Cruises as a new trackside advertiser.”
Participation in this important sporting event, which is followed by millions of people around the world, offers the line significant exposure. It is through this effort that the line hopes to expose more consumers to MSC Cruises and drive them to travel agents selling MSC Cruises.